
“Yet, it was sort of this thing that there’s a lot of strategy involved.

“We liked the idea that a lot of people look at games as sort of a foolish activity,” Setton said. The name of the company was inspired by Setton’s film studies and a French film called “Pierrot le Fou” or “Pierrot the Fool.” He met Basu, 36, while in New York and they came back to settle in the Lehigh Valley. Setton, 37, said he was inspired to start the company while working for Google, where he explored the intersection of TV and games. (Courtesy of Tanya Basu) Baking up a concept They have found investors via a Kickstarter campaign. “We really tried to make this a game that was open for all.” South Whitehall Township couple Avi Setton and Tanya Basu founded Le Fou LLC and created the card game Picky Eaters.


“Our goal is to be able to create an atmosphere where people can talk about food and talk about cultural respect in a way that’s fun and accessible,” she said.
